Boycott ASOS (As Seen On Screen)

ASOS.com describe themselves as "the UK's largest independent online fashion and beauty retailer. With over 35,000 branded and own label products available and over 1500 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world" which in plain speech means it's a website with a warehouse at the back-end selling clothes and beauty products.

Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 6.9 million unique visitors a month and has 2.9 million registered users.

Nick Robertson of ASOS (centre)

Nick Robertson is the Chief Executive of Asos. He failed to get anything above a "D" at his A-levels while a student at the independent Canford School in Dorset. He had a comfortable upbringing in suburban Surrey financed by his father's career as a successful advertising executive.

Low and behold in the small world of London based advertising agencies Nick started his career in 1987 with Young and Rubicam and in 1991 moved to Carat, the UK’s largest media planning and buying agency. In 1995 he co-founded Entertainment Marketing, a marketing services business, and in 2000 he co-founded ASOS.com.

On 18th October, Nick Robertson signed an open letter calling on the Chancellor to continue the coalition government's plans to reduce the public finance deficit in one term, plans which included swingeing cuts on the poorest members of society and which risk pushing this country into a double-dip recession, the likes of which has not been seen since the last time the tories took power and tanked the economy in the early 80's.

For this reason Nick Robertson is considered a fully signed up member of the Big Business Society and we urge people to boycott Asos.com.