Boycott Dunelm Mill and Pausa Coffee Shops

Dunelm Mill, also known as 'Dunelm Soft Furnishings Ltd', is a British-based home furnishings retailer with over 100 stores and over 40 implant Pausa coffee shops throughout the United Kingdom. One of the largest homewares retailers in United Kingdom Dunelm Mill's headquarters are based on the Fosse Way in Syston in Leicestershire. It also has its own UK Manufacturing Centre for curtains, blinds and accessories also based in Leicester.

Dunelm Mill was founded in 1979 by Bill and Jean Adderley initially trading in home textiles from a market stall in Leicester. The first Dunelm Mill store opened in Churchgate Leicester in 1984 with the first superstore opening in Rotherham in 1991. Bill is still a member of the board.

Will Adderley, Chief Executive Officer, joined Dunelm in 1992 and aftyr leaving university took over the running of the Group from his father in 1996. Nice that he never had to look for a job, unlike millions of others. Will has had everything handed to him on a plate. Will Adderley has decided to relinquish the role of Chief Executive from February 2011, when he will assume the new role of Executive Deputy Chairman, a full-time Board position. Fifteen years of work is clearly too much for him.

On 18th October, Will Adderley signed an open letter calling on the Chancellor to continue the coalition government's plans to reduce the public finance deficit in one term, plans which included swingeing cuts on the poorest members of society and which risk pushing this country into a double-dip recession, the likes of which has not been seen since the last time the tories took power and tanked the economy in the early 80's.

For this reason Will Adderley is considered to be a fully signed up member of the Big Business Society and we urge people to boycott Dunelm Mill and Pausa Coffee Shops.

There are a wealth of alternative places to buy stuff from your home. Let me know your favourite.